FDA deadline · January 15, 2027

Get the dye out. Stay on the shelf.

Red 3 is banned. Ontra connects candy makers who have to reformulate with verified natural-color suppliers — curated, sample-ready, and matched in no time.

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We don't get paid unless you succeed    We don't get paid unless you succeed    We don't get paid unless you succeed    We don't get paid unless you succeed    We don't get paid unless you succeed    We don't get paid unless you succeed    We don't get paid unless you succeed    We don't get paid unless you succeed    
The forcing function

A hard legal wall, with a date on it.

The FDA revoked authorization for FD&C Red No. 3 in food. Every product still using it has to be reformulated — or it comes off the shelf.

Days to the federal deadline
Jan 15
2027 · FDA federal deadline
Jan 1
2027 · California AB 418
VerifiedFDA revoked Red 3 authorization in food.
VerifiedAB 418 bans Red 3 in food sold in California.
Two sides, one problem

The same deadline lands on both ends of the shelf.

You make the candy

A 2027 deadline, no color lab, and one red to get right.

Switch off Red 3 and you risk blowing the budget, missing your shade, or breaking a label claim — on a product that's been the same color for decades.

Ontra hands you the supplier that already fits — shade, cost and diet matched before you waste a single sample run.
Tell us what you make →
Ontra
You make the color

A wave of buyers who need you right now — and can't find you.

Hundreds of small makers are reformulating off Red 3 this year. You're burning cold outreach to reach them, and competing on price with everyone else.

Ontra brings you deadline-driven buyers who already fit what you make — warm, qualified, and you pay only when a deal closes.
List what you supply →
Why this is hard

Dropping Red 3 isn't a swap. It's a reformulation.

Natural reds don't behave like synthetic dye. Pick wrong and you blow the budget, miss the shade, or break a claim. Knowing this cold is the whole job — and it's why both sides trust the match.

Cost

2–10× the price

Natural color runs roughly 2× (beet) to 5–10× (purple sweet potato) the cost of Red 3. We match you to the most cost-effective option that still hits your shade.

Shade & diet

The red is the hard part

Carmine matches Red 3's shade best — but it's insect-derived, so it isn't vegan, kosher-pareve, or halal. Beet and sweet-potato reds stay plant-based, with trade-offs. Your diet constraints decide the answer.

Process

Heat & pH change everything

Panned candy is the easy case — surface-coated, low heat. High-heat hard candy is brutal on natural reds. We match the colorant to how your product is actually made.

How Ontra works

Curate. Connect. Grow.

Not a marketplace. Not a directory. A trust-driven match — and we only earn when a deal closes. Every step does a job for both sides.

01

Curate

Suppliers are screened against Ontra's TCI standard before they're ever shown.

Maker: only vetted suppliers ever reach you.
Supplier: clearing TCI means you're shown to serious buyers, not tire-kickers.
02

Connect

We make the introduction that actually fits — no spam, no noise.

Maker: introduced to the right supplier, fast.
Supplier: a warm, pre-qualified buyer — no cold outreach.
03

Grow

As deals close, the match gets sharper and standing gets earned.

Maker: a sourcing partner that gets faster each time.
Supplier: every closed deal will build your standing and future matches.
What we source

One category at a time — and right now, it's Red 3.

We don't add categories to look big. We start where the pain is sharpest: small candy makers with a 2027 deadline and no color lab of their own.

Beachhead · open now

Sugar-panned candy nuts

French burnt peanuts, Boston-baked-style coated peanuts, Jordan almonds — surface-coated, low-heat panning, the cleanest natural-red swap in candy. Matched to beet, purple-sweet-potato and carmine suppliers.

Seasonal & panned candy

Gumballs, Sixlets, panned gems — next.

Private-label confectionery

Jelly-bean & conversation-heart tail — next.

Don't see your product? If it has Red 3 on the label and a 2027 problem, tell us — we'll source it.

Simple, success-based pricing

Buyers pay nothing. We only earn when a deal closes.

Purchase order
Ontra fee — seller
Ontra fee — buyer
$500 – $10,000
10%
$0
$10,000 – $50,000
7%
$0
$50,000 – $200,000
5%
$0
$200,000+
3%
$0

No subscriptions. No upfront fees. The commission isn't a finder's fee — it's a ready-to-buy buyer, delivered and managed end to end. Suppliers are charged only after a successful deal — nothing before.

Protected

Deals are built to settle through escrow — payment releases to the supplier only after the buyer confirms the order, so money stays protected until delivery is on the buyer's terms.

Built on trust

Trust isn't claimed. It's earned, then scored.

Only suppliers who clear Ontra's TCI standard get listed:

T — TrustVerified, certified, references checked.
C — CostTransparent, in-range, no surprise margins.
I — InformationClear MOQs, lead times, sample readiness.
Ontra Trust Score
0

Every closed deal lifts a supplier's score — and their ranking in the next buyer's matches. High trust, higher placement.

Join the Ontra network

Two sides of the same sourcing problem.

Candy makers

Reformulate without the gamble.

Tell us your product, your shade, and your constraints. Get a vetted supplier that fits, clear MOQs, and a sample-ready introduction. Always free to you.

I make candy →
Color suppliers

Demand that's already looking for you.

Real, deadline-driven buyers — no cold outreach, no race to the bottom. Listed and matched at no cost. You pay only when a deal closes.

I make color →

The deadline isn't moving.
Your shelf space doesn't have to.

Get introduced